As a business owner, your main role is to provide leadership and to be thinking strategically about how you can grow your business.
The further removed you are from all of you daily operations, the more time you can spend on your strategy and the quicker your business will grow.
The biggest mistake, many entrepreneurs make in the beginning is to try and do everything themselves.
When you first start out, you are solely responsible for your marketing, product development, administration, customer support, legalities, technology, compliance, service delivery, accounting, sales and just about everything else!
It can be so easy to get overwhelmed and snowed under with the running of all your activities, and quite often you will end up spending 100% of your time, merely keeping up with where you already are and not actually moving ahead.
It’s crazy, yet this is the sad reality for so many business owners.
However, it doesn’t need to be this way.
There is a much simpler way to not only run your business but to actually grow it in the fastest way possible, and that is to hire a dream team around you.
Imagine only working in areas which actually give you energy, where you can produce your best work, and delegating everything else to a team of superstars around you.
What would this too for your the speed of your business growth and more importantly, what would this do for your overall happiness and wellbeing.
By structuring a team to take care of all the daily operations, you not only create faster results but also give yourself the freedom to think about your business and the freedom to take time off for complete rejuvenation.
To create this scenario for your business is so much easier than you realise. The following steps will show you how.
Take a look at your business from your client’s perspective and go through the entire journey from their first interaction with you, right through to the time they finish with your services.
A typical client journey may look something like this:
The above example is purely for illustrative purposes, but I want you to go into as much detail as you can, highlighting every activity your client will need to take.
Once you have done so, you can then group the activities together into operational segments such as marketing, sales, product development, client delivery, customer support etc.
From here it will become very easy to organise an organisational chart, detailing how each role is connected to one another.
At this point, identify how many clients you would like to service, and thus how many people you will need for each department.
The ideal scenario is for you to be completely removed from your daily operational activities, so you can purely focus on your strategic thinking and assembling this dream team.
Having created your perfect organisational chart, the next stage is to actually think about the type of personalities you will want to perform each role.
Have you ever noticed, how in some instances, where a group of people get together to perform a task, the project in question can become completed with effortless ease, yet in other instances, the same task with different people may produce petty squabbles and continuous disagreements?
Why do some people work so well together whilst others have ongoing problems? As always, yogic wisdom has an answer!
Relating to work there are three types of consciousness, a creator (Brahma consciousness), a preserver (Vishnu consciousness) and a transformer (Shiva consciousness).
A creator is someone who will be great at getting a project started.
They tend to be people who can come up with new ideas, motivate others and get over any inertia that may come their way. These people are also very creative and have a deep sense of imagination.
A preserver is someone who is great at maintaining a project once it is up and running.
They may not be the best at coming up with new ideas, but once given a set of tasks to accomplish, they remain extremely disciplined in the roles they perform.
A transformer is seen as someone who can bring a project to a close, and tie up loose ends before enabling the next segment to begin.
They tend not to worry too much about long-term plans but are more interested in finishing whatever work is presented in front of them.
Every project has a beginning, middle and an end, and thus the ideal team would consist of at least one creator, one preserver and one transformer.
Now, imagine a team where every member was a creator, but none were able to preserve the project or indeed have the abilities to bring it to a close.
Or imagine another scenario where no-one was able to create new ideas, yet everybody had a strong ability to finish ideas.
By understanding the characteristics of the three forms of work consciousness, straight away, we can see why some situations can produce harmonious working environments whilst others may result in absolute chaos.
Take a look at all the team scenarios around you, and relate their effectiveness with the above knowledge.
Wherever you see a conflict, straight away, you will be able to pinpoint why a situation has arisen, and thus it becomes so much easier to find the right solution.
In a fully evolved being, all three states of consciousness have fully blossomed, and thus, a single person will be able to master creation, preservation and transformation.
Such a soul is normally termed a guru or enlightened one. A guru can make a team of people, but a team of people can never make a guru.
By making sure you have the right characteristics required for each role, you can easily create a dream team who will not only be amazing at delivering their work for you, but also work in a very structured and powerful way together.
Now you have identified the perfect personality for each role, the next step is to actually go out and start recruiting for each role.
Not every role has to be fulfilled by your team. You may decide to outsource certain departments to another company, such as a media buyer to handle all your advertisements and marketing traffic.
It really is your decision to structure your company any way you see fit, but don’t spend too long worrying about how you do this. Simply get started with the process and you can always adapt as you go along.
Look to hire slowly, making sure whoever you add to your team has not only the skills and capabilities to do the role in question, but also the personality and character to blend with your company culture and team dynamics.
With your dream team all fitted into your ideal organisational chart, your role is now to make sure everyone feels motivated to not only meet your expectations but has the freedom to surpass them.
For each person in every department, make sure you have an adequate way of measuring how they are performing and whether they are delivering on all of your targets.
Measuring each individual’s work is an absolute necessity, as it enables you to deliver additional support and training to members who may need it.
Keeping a track of your team should only be a tool for measuring their performance, but also a means to praise people who do very well and offer bonus incentives for those who go above and beyond their responsibilities.
The more people feel acknowledged and appreciated for their work, the more they will deliver for you.
The success of your business is hugely dependent on the performance of your team, so also ensure you take the time to nurture, cherish, love and support them, so they feel inspired to give their very best efforts for you.
Once you have a team of A-star players across your organisation, and you are completely free from all the daily activities, you then will have the freedom to really think about your strategy, which will ultimately lead to a massive acceleration of your business growth.